An Interview With Coca-Cola Historian and Archivist Phil Mooney
On the way in which Coke ads and products changed with society:
Coca-Cola 1949
Up until the 1920s, there was no home refrigeration. When home refrigeration started to become more common, we introduced a six-pack carton. So, instead of buying Coke one at a time, you could bring home a six-pack and put it in your refrigerator to enjoy at your convenience. People didn’t have to walk down to the corner store to get an ice-cold Coke anymore.
When you get into the 1960s, all of a sudden Americans are more mobile. They want packaging that can travel with them, and so you see the introduction of things like cans and no-deposit, no-return packages. They’re going on picnics, they’re going on family outings, and they want to bring Coke with them. So you have to give it to them in a package that’s going to work in those kinds of situations.
Up until 1960, we only had one product and that was Coca-Cola. But people started to say, “Gee, we need to have a diet drink,” so we introduced Tab. Diet Coke came later, followed, more recently, by Coke Zero. It’s all about responding to what consumers are telling us about their lifestyles. You have to adapt as you find out that consumer patterns are changing. That’s the trick. You have to be able to change, adapt, and go wherever your consumers are.
This soda pop tin sign makes a great gift for any Coco-Cola lover.
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