The Plymouth Road Runner was a no-frills muscle car built by the Plymouth division of the Chrysler 
Corporation in the United States between 1968 and 1980. In 1968, the first muscle cars were, in the opinion of many, moving away from their roots as relatively cheap, fast cars as they gained options. Although Plymouth already had a performance car in the GTX, designers decided to go back to the drawing board and reincarnate the original muscle car concept. Plymouth wanted a car able to run 14-second times in the quarter mile (402 m) and sell for less than US$3000. Both goals were met, and the low-cost muscle car hit the street. The success of the Road Runner would far outpace the upscale and lower volume GTX, with which it was often confused.
Paying $50,000 to Warner Brothers to use the name and likeness of their Road Runner cartoon character (as well as a “beep, beep” horn, which Plymouth paid $10,000 to develop), and using the Chrysler B platform as a base (the same as the Belvedere, Satellite, and GTX), Plymouth set out to build a back-to-basics muscle car. Everything essential to performance and handling was beefed-up and improved; everything nonessential was left out. The interior was spartan, lacking even carpets in early models, and few options were available. A floor-mounted shifter featured only a rubber boot and no console so that a bench seat could be used. The earliest of the 1968 models were available only as 2-door coupes (with a centerpost between the front and rear windows), but later in the model year a 2-door “hardtop” model (sans centerpost) was offered. The Road Runner of 1968-1970 was based on the Belvedere, while the GTX was based on the Satellite, a car with higher level trim and slight differences in the grilles and taillights.
This is for all the people who remember the road runner car know you can have this Beeep-Beep license plate tin sign for you.