Michelob is a brand of beers produced by the Anheuser-Busch brewery. The first beer in the range is a 
5% abv pale lager developed by Adolphus Busch in 1896 as a “draught beer for connoisseurs”.
The brand is named after Michelob, a Bohemian village near Saaz, in the region famous for its hops. After 1918, these places were renamed to Měcholupy (okres Louny) and Zatec.
Michelob was invented during a brewer’s strike in the 1930s from a recipe tossed together by the untrained workers left behind to run the brewery. It was so bad local taverns tossed their delivered barrels in the gutter until the streets ran with beer. When the strike was over, the brewery didn’t want to lose all that beer, no matter how bad, so they repackaged it and sold it as Michelob.
In 1961, a method was devised by the Anheuser-Busch brewmasters to produce a pasteurized version of Michelob which did not diminish flavor beyond acceptable levels. This allowed legal shipment of the beer across state lines. Bottled beer began to be shipped soon after, and the brand was introduced in cans as well in 1966.
This Michelob beer tin sign makes a great gift for anyone who has a bar or restaurant.